PHRESH MAGAZINE AUDIENCE
My ideal audience of my magazine is 17-25 year old. Part of the C2DE socio economic group. Male or female who take a keen interest to hip hop culture.
Students would be my main focus group, hold part time jobs in retail and socialite place such as restaurants and bars, cafés.
They shop in popular stores and keep up with trends, wearing branded clothing e.g trap star, Nike, Adidas, Ralph Lauren. Shopping in world known stores like Asos, American Apparel, Top Shop, Top Man, Urban Outfitters and River Island.
Extra money/savings funds activities such as concerts and festivals going out clubbing and to parties. Living with parents, student accommodation or independently in a small flat. Valuing friendship, family and 'party' lifestyle. Socialising and going out regularly, pubs, beach holidays, clubs, concerts. Listening to music socially with friends.

Having devices like smart phones, iPhones, iPads listening to music on iTunes, online on spotify, YouTube and sound cloud.
My target audience starting from 17 means that they are starting to or aspiring to drive, small cars such as Vauxhall Corsas and fiat puntos, vw golf/polo.


CONNOR, 17
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